Executive Summary Fort Mitchell Alabama Adult Day Care Center targets people seniors with an annual income of more than $30,000. In addition, it targets caregivers who have incomes of more than 50,000. Therefore, the company would advertise its services through direct mail, newspapers advertisements, and other publications that target the elderly. The center expects to reach a large number of potential clients using the above advertising means. The center would face stiff competition from other centers. Therefore, it would devise innovative programs that meet certain client needs. The center would provide dance therapy lessons, physical, speech, occupational therapy, and support services to caregivers. The center would ensure that it has enough trained professionals who would meet the needs of the clients. Market Analysis Organization and Products The ageing population of the U.S. has necessitated the development of numerous adult day care centers to care for the needs of th...